Using Typography to inspire
Murals are a fun, exciting way to communicate a company's vision and to inspire thought and action. Incorporating inspiring quotes can go a long way to build employee morale and create a relaxed work atmosphere. After all, we spend a significant amount of time at the office... it can be our second home. Why not make it feel that way?
Plus, who can deny that life is fraught with challenges; we all need a pick me up once in a while. Seeing an inspiring thought can help ground us.
Pictured above is a type based mural design that I recently did for a client's office space. It was such an exciting project! I eagerly counted down the time before the project went up.
How to do it
1. An essential step is to consider the ideal location for the mural. A preferable spot would be a communal area where employees spend time and where potential clients can interact with it visually in order to get a sense of your brand.
2. Accumulate quotes from staff. It can be a personal tenet that has helped them in the past, or a thought from a popular figure. This will help everyone feel invested in the project and a sense of accomplishment when it's complete. Be sure to vet the quality and authenticity of the quotes though. We want to get things right.
3. Measure the walls, taking into consideration little nooks created by pillars. We want things to sit precisely. Are there windows and doors in this location? Don't see this as a hindrance, but rather as a way that you can creatively use typography as a solution.
Be sure to take a picture of the walls as well. That way your artist can create a mockup in their choice of photo editor. This is essential for the sake of accuracy. The worst thing is to have the mural printed and realise that the layout and fit is off.
4. Get your design on. Play with size, orientation, colour, and form. Depending on the vibe you'd like to create, use a variety of font types, both serif and sans serif. Feel free to incorporate iconography to enhance and add flavour to the design.
5. Once approved by the powers that be, feel free to print and install. Be sure to use a company that has experience in installing wall murals. This would take a bit of the anxiety out of the process. Discuss the ideal material that would fit the surface, whether painted concrete, drywall or glass. If possible, have it installed on the weekend, so it can serve as a pleasant surprise to staff (helping the inevitable Monday blues to dissipate).
It may seem daunting, but having an inspiring wall mural can go a long way for your brand and some of the most important resources that you have... your employees.
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